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Cotton On x Orange & JSOL
Commercial / Fashion / BST
A campaign for Cotton On Vietnam featuring Orange and JSOL, built around a youthful reinterpretation of preppy style.
A campaign for Cotton On Vietnam featuring Orange and JSOL, built around a youthful reinterpretation of preppy style. Classic wardrobe staples are refreshed through playful layering, sporty references and relaxed proportions, reflecting Cotton On’s accessible and expressive approach to everyday fashion. The fashion direction balances individuality with visual cohesion, combining collegiate influences and contemporary Gen Z styling to create an energetic, casual and distinctly youthful campaign.
Styled by Dazzlin
THE COLLABORATORS
Project credits
- Client
- Cotton On Vietnam
- Fashion Director
- Trang Nhe Nhang
- Stylist
- Dazzlin
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