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LipIce Sheer Color Q x Lọ Lem
Key Visual / Beauty
A key visual campaign for LipIce featuring brand ambassador Lọ Lem (Mai Thảo Linh), developed around a playful and youthful interpretation of contemporary femininity.
A key visual campaign for LipIce featuring brand ambassador Lọ Lem (Mai Thảo Linh), developed around a playful and youthful interpretation of contemporary femininity. The fashion direction moves across distinct visual moods, from soft florals and polished school-inspired looks to bold pink pop styling, while maintaining a cohesive sense of sweetness, freshness and self-expression. Each look was designed to complement LipIce’s colorful, approachable identity and highlight Lọ Lem’s youthful presence, creating a visual world that feels expressive, feminine and closely connected to the brand’s Gen Z audience.
Styled by Haus of Trang - Dazzlin
THE COLLABORATORS
Project credits
- Client
- LipIce Vietnam / Rohto-Mentholatum Vietnam
- Talent / Brand Ambassador
- Lọ Lem (Mai Thảo Linh)
- Fashion Director
- Trang Nhe Nhang
- Stylist
- Haus of Trang - Dazzlin
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