Skin Aqua Tone Up UV – TVC

For Skin Aqua Tone Up UV, the styling direction was developed around a fresh, youthful and luminous beauty aesthetic that complements the product’s tone-up positioning. The wardrobe keeps the focus on clean, feminine silhouettes with soft, light-toned colours and refined details, creating a polished yet effortless look that works naturally with the bright outdoor setting. Each look was carefully selected to enhance Châu Bùi’s modern and expressive image while allowing the pastel colour story of the Tone Up UV range to remain visually connected throughout the film. The overall styling balances simplicity with a subtle fashion-forward quality, creating a fresh and radiant visual language that supports Skin Aqua’s youthful identity and the campaign’s focus on glowing, tone-up skin.

Styled by Haus of Trang - Dazzlin