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Tefal Easy Rice Max – “Ôm Ấm Bữa Cơm Nhà”
Key Visual / F&B & Home Appliance / Fashion Direction
For Tefal’s Easy Rice Max campaign, the styling direction was developed around a warm, feminine and polished interpretation of the modern home cook.
For Tefal’s Easy Rice Max campaign, the styling direction was developed around a warm, feminine and polished interpretation of the modern home cook. The look centres on a vivid red shirt dress with a defined waist and clean, structured silhouette, creating a strong visual connection with Tefal’s signature red identity while retaining an elegant, approachable quality suited to Mỹ Linh’s image. The refined tailoring and minimal detailing keep the silhouette sophisticated, while the monochromatic red palette creates a strong focal point against the bright kitchen setting and product-led composition. The styling was designed to feel both aspirational and familiar, positioning the talent naturally within the warm atmosphere of a family kitchen while reinforcing the campaign’s message of bringing care and comfort to everyday meals. Tefal’s official campaign describes Mỹ Linh as the brand ambassador for its Easy Rice Max launch, highlighting the 4mm pot and 3D cooking technology.
Styled by Haus of Trang - Dazzlin
THE COLLABORATORS
Project credits
- Client
- Tefal Vietnam
- Artist
- Mỹ Linh
- Fashion Director
- Trang Nhe Nhang
- Stylist
- Haus of Trang - Dazzlin
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