POND’S Skin Institute – TVC

For POND’S Skin Institute, the styling direction was developed around the brand’s feminine and sophisticated approach to beauty, with the visual relationship between Mỹ Linh and Mỹ Anh at the centre of the campaign. The wardrobe was intentionally kept soft, refined and understated, using clean silhouettes, neutral tones and delicate details to create a natural sense of connection between two generations while allowing their individual personalities to remain distinct. Each look was considered to complement the clean, minimal visual setting and the brand’s emphasis on inner strength and feminine beauty. The styling balances elegance with everyday ease, creating a warm and authentic visual language that supports the mother–daughter narrative while staying aligned with POND’S Skin Institute’s beauty positioning.

Styled by Haus of Trang - Dazzlin