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“Chạm Ánh Cực Quang” – KV & TVC
Key Visual / TVC
The styling was developed to translate VIB Privilege Banking’s premium positioning through a refined and contemporary wardrobe.
The styling was developed to translate VIB Privilege Banking’s premium positioning through a refined and contemporary wardrobe. Tailored navy looks were selected as the foundation to create a polished, cohesive silhouette across the talents, while the women’s Aurora-inspired silk scarf introduces a distinctive colour accent and connects directly with the campaign’s visual identity. The styling was kept structured and sophisticated across both KV and TVC, allowing the wardrobe to complement the Aurora concept while maintaining a consistent, aspirational visual throughout the campaign. TBWA\Group Vietnam developed the Aurora as the central visual symbol of the campaign, representing rarity, individuality and constant movement.
Styled by Haus of Trang - Dazzlin
THE COLLABORATORS
Project credits
- Client
- VIB Privilege Banking
- Agency
- TBWA\Group Vietnam
- Fashion Director
- Trang Nhe Nhang
- Stylist
- Haus of Trang - Dazzlin
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